PREPARING YOUR SKIN FOR THE SUN
DISCOVER THE BRAZILIAN BEAUTY SECRETS
Summer rhymes with the desire for a pretty and tanned skin. To gather a sunny look, sometimes impatiently, the temptation to speed up the process is right there, while the fear of harmful effects and the remorse of overexposure to the sun often resurface. The right solution for a balanced and optimized result? The secrets of Brazilian beauty. We reveal them here in a few steps, showcasing ingredients with an ancestral use, so that skin cells are prepared for seasonal changes. The aim is to activate a healthy tan, prolonging it naturally and evenly, while protecting the epidermis from external aggressions, hyperpigmentation and premature skin aging.
Step I – Scrub
Like the ritual of changing the wardrobe from one season to the next, the essential phase of exfoliation will allow the skin to get rid of dead cells and other impurities, cleanse it while enabling better blood circulation. The skin is toned, will be able to oxygenate and then be better nourished and moisturized! A moment of well-being with immediate virtues.
For a unified and glowing complexion, it is necessary to emphasize exfoliation during the preparation period and continue regularly during summer time.
Step II – Superfoods
Preparing for the sun also starts with inner beauty. Carotenoids, beta-carotene, antioxidants, vitamin C, Omega 3… Naturally in vegetables, nuts, fruits or fatty fish, the benefits of these foods must take time to be assimilated by the body. By favouring their regular consumption several weeks before a more intense exposure to the rays of sunshine, superfoods act as an internal activator to facilitate an even and soft tan. They allow the skin to keep its elasticity and regenerate more quickly in a period of rest after sunbathing. For very fair complexions that tend to redden, this internal preparation through nutrition will have an undeniable effect by boosting melanin. A natural healthy and golden complexion guaranteed!
Carotenoids: derived from the Latin daucus carora and commonly associated with carrots, carotenoids are pigments coloured in shades of orange, yellow, red or green. Liposoluble and great antioxidants, they are essentially synthesized by plants to protect themselves from light and carry out photosynthesis, giving a bright colour to fruits and vegetables. They are a precious contribution to humans through food (sweet potatoes, carrots, apricots, spinach, tomatoes…). They regulate UV absorption and act as a protective agent against free radicals which cause skin sensitivity and aging.
Beta-carotene: a kind of pigment in the carotenoid family, one of the most present in our diet, giving orange or green tones to plants and vegetables. As a precursor of vitamin A, beta-carotene participates in the synthesis of retinol, which stimulates this antioxidant vitamin that is essential for organic functions. It is an exceptional well-being ally, particularly during the summer with its rare quality of preserving the skin from solar radiation by activating melanin, thus preparing the skin for exposure to the sun, while being essential for its hydration.
Free radicals: molecules naturally present in the metabolism through oxygenation, which are composed of a single electron. This makes the molecule unstable and aggressive, to the detriment of the surrounding molecules by functioning by chain reactions. The development of free radicals is accelerated by external factors such as UV rays, air pollution, stress or lack of sleep, causing oxidative stress. In order to counteract the degenerative metabolism caused by too high a level of free radicals, antioxidant protection is essential to counter inflammation and the aging process.
Melanin : an organic agent present in many living beings, including humans, melanin is the major cause of the natural complexion of eyes, hair and skin, depending on its type and concentration. Activated by beta-carotene, it promotes the formation of a tan by exposure to light rays, while acting against the harmful effects of UV radiation through its photoprotective qualities of skin cells.
Step III – Nourish & extend
Tan activators and extenders nourish the skin this time directly from the outside and deep down, just like the function of the super nutrients. Thanks to ingredients that stimulate the activation of melanin, the urucum or the tucuma, still little known in Europe, have nevertheless taken the place of indispensable ingredients in the composition of sun care ranges while being precious allies in protecting against skin aging, free radicals and UVA rays.
The after-sun, a hinging phase with the application of an extender, will refresh, soothe and moisturize the epidermis after exposure. It will contribute to the maintenance of a long-term tanned complexion by preventing dehydration of the cells. The skin will keep its smooth and silky aspect and will thus extend the summer…
Tucuma: Astrocaryum tucuma, a species of palm from the Amazonian forests, emollient and rich in carotenoids, its butter is extracted from pressed beans. Tucuma butter is particularly recommended for dry skin and hair. Celebrated by the Amazonian natives, it has become a leading ingredient in the composition of cosmetics for its moisturizing, nourishing, anti-oxidant, anti-inflammatory virtues… Tucuma restores the upper layers of the epidermis by being easily absorbed without clogging the pores and gives a natural glow to the skin, while maintaining and prolonging the tan. It also has anti-aging properties, promoting the production of collagen and elastin.
Urucum: Bixa orellana, a shrub that grows in tropical regions, particularly in Brazil, cultivated since pre-Inca times for its seeds which have many virtues. The natives of Amazon rainforest used it in powder form as food or body paint to protect the skin from the sun or against insect bites, hence the name “red skin”. Rich in beta-carotene, a true treasure of nature, this ingredient is the solution to prepare the skin for sun exposure, an effective protection day after day as it stimulates melanin.